gioie e dolori della posta elettronica
Prima di tutto le gioie. La posta elettronica è oggi il mezzo più veloce ed economico per comunicare. Non solo con una singola persona, ma anche con tante persone in una volta sola. Basta una bella e nutrita mailing list, un clic e il nostro messaggio parte in tante direzioni per il mondo e arriva a destinazione in pochi minuti. La tentazione di inondare others with our letters is strong. But here we go ... ... and the pain. Just because we receive so many e-mail, the tendency to drop even before you open them grows proportionally. Not only that, the reading on the screen does not help, the messages all appear equal, the language is often sloppy and too colloquial. A "hello Louise! followed by a text that is clearly posted as such for thousands of people around the world seems almost a joke. One click and the email gets in the dustbin.
e-mail, where the words are only
When you write an e-mail the words are your strength and your only resource. Here you can not use glossy paper, color showy, the logo of your company, that now wink animations of every web page. You have only your words for you to read, curious, interested and get an answer. So learn to use them and arrange them well.
the object is your bait
If you want your e-mail is at least open, which is not so obvious, before you even get to write you have to devote full attention to the subject line / subject. Do not ever skip it, condensed into a few characters, the message content. The object must be brief, explicit and precise as possible. Not "news", but as a new development. Not "website", but "Pinco Pallino site updates. Do not "offer new clients", but "Internet Banking brochure.
short, very short indeed
Brevity, always recommended, for an e-mail is a must. All you have to say must be absolutely the first screen, even in the first lines. No one wants more and scroll to the thirtieth time line to know what you want to communicate. So first make a small lineup, putting the arguments in order of priority. If you need more space, the message started with a small index, preferably numbered with the arguments of your message. If your party is particularly interested in Section 8, which will immediately to look.
layouts!
Your e-mail address must be dense only information and content, but almost thin in terms of vision. A screen full of words all the same, without breaks, is intended to discourage anyone. It 's true, you do not have many resources, but the ones you use them well. Then:
1. starting index, if the document is long
2. very short paragraphs, introduced by titoletti uppercase (avoid italics and bold, not all of them read)
3. white space between paragraphs and the other
4. use of lists, bulleted or numbered, to condense the information and make more visible
5. short lines, than 70 characters.
informal, but not too
Do not get groped at all costs from informal e-mail. A "Hello, everything ok" is fine if you write to a friend or your partner. If, however, contact a customer or supplier, submitted your project, remember that your company's website has just been updated, keep a conversational, yet professional. Do not begin with a "Dear Customer, the company Pinco Pallino presents you an extraordinary offer!" and then toss in the text as if you were talking about. Designed instead of your e-mail, just as you would any other document that represents you to the outside world.
to each his own language and then find the right tone and use simple language, dry place. Calibrate the language of your interlocutor. Do not write to the customer like a friend, but do not start even with a classic "we are pleased to inform you", or end up with a "Waiting for your kind feedback, we take this opportunity to send our best regards." At the beginning, "We want to inform you on our range of Internet Banking" and end "Yours sincerely" are fine. And also with you or you are not becoming the capital in the e-mail.
the mail when you click
Put a bit in the message text of interactivity, for example, links to updated pages of your website or other sites of interest have different color attracts the eye, and few resist the temptation of clicking. Also use the links to avoid encumbering the message: if you want to inform your customers about a new product, invite them to go directly to the site to download the brochure, with all the colors, layout, and the effects right.
the signing speaks to you
Make the most of the signature. Not only will your name (strictly without dr. Or engineer.!), But also your company, the facility to which you belong, e-mail, telephone, fax, address, URL your Internet site or that of your company (preferably clickable). Packed, if your e-mail system allows it, several signatures to be automatically inserted: informal, formal, Italian, English.
and the first to post ... ... ..
Once finished writing the text, do not click on the Send button automatically. The e-mail needs editing and revision. An e-mail with typos and errors certainly does not bode well for your accuracy and reliability. Re-read everything carefully, control layout, open attachments to make sure they are the right ones, check the address and the recipients if they are more than one. And only then send the message.
return to writing? U. Eco thinks so
From a long and wonderful interview with Umberto Eco and the Republic of Roger Chartier May 12, 1999, which I recommend reading in full, because it talks about writing and reading at the time of the Internet:
"What does the ' e-mail? First solution: in a universe in which there is writing letters and calling, now people write. Second solution, the opposite: when replying to a letter, I first wrote: "Dear Monsieur Chartier, I got her very welcome letter with an invitation to attend the meeting. I am extremely sorry to tell you that I can not come, and so on. "Now, with the ' e-mail, write: "I can not." And he is not offended because this is part of a new label. So, it is true that e-mail reduces the epistolography, but it is also true that we can write the e-mail every day, whereas before we would have written once a year. Recently, a colleague of mine via e-mail that invited me to a conference, I said that this conference seemed silly. In turn, he told me insulting me. In short, it turned out a philosophical correspondence, and we both wondered: why not publish it in place of the conference? So it is not known whether the e-mail is clear the correspondence or the return to match the compression down to its essence of the letter or the birth of a new epistolography. Or both things together. "
BEYOND THE WRITING, SOME ADVICE IN PIU '
Email is half great, but do not ever use it instead of interpersonal communication. Use it instead when the communication is short , when he has to get right when you remind yourself or your services to those who already know you.
Do not get groped by the cost of transmission to zero. carefully crafted your mailing list and send messages only to those who can be really concerned. Flood of messages the mailboxes of others - the infamous spam - it is very unpopular and considered almost a crime in the community of Internet users. A
your e-mail seems particularly effective and successful? Make it a template to use again next time.
In your workplace, you can use more option "for information" to share with others your own project or your idea helps create a climate of collaboration, community and transparency, as well as save you valuable time .
by http://www.mestierediscrivere.com/testi/email.htm:
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