Abstract
L'abstract, usato nella scrittura aziendale soprattutto nelle relazioni a convegni o negli executive summary, è una componente essenziale della scrittura per il web. Genere di scrittura breve, sintetica e modulare per eccellenza.
L'abstract che segue il titolo di un articolo e ne sintetizza i contenuti è il miglior modo per convincere il lettore a cliccare e ad andare alla pagina successiva.
Secondo una metafora culinaria molto popolare tra i web writer statunitensi, un testo online dovrebbe prevedere "il morso, lo spuntino e il pasto", ovvero il titolo, l'abstract e il testo intero, a seconda della fame e del desiderio di saperne di più da parte del frettoloso lettore della rete.
Brevità
Sul web si legge in maniera più veloce, frammentaria e disordinata che sulla carta. Il lettore va catturato subito, con testi brevi, sintetici e concentrati. In questo senso il lavoro dell'autore diventa una vera race against time (although write good short texts can be a very long).
But writing about does not necessarily mean sacrificing content or the force of the impact of communication means rather concentrate and refine the text, as do the masters of writing short, advertisers and poets. In fact, the brevity of the statement it should almost always. And when he needs to write more, the web writer still has at its disposal a great resource
hypertext.
Color
Each website is a multimedia creation, a visual space that must hit the reader with the strong references, an atmosphere, a character own.
visual writing of the web is also made of color and the web writer must be able to imagine, design and write colored text, assessing the impacts and interactions between text and color. Contrary to the paper, the color on the web is free, does not take up memory and bandwidth. Approfittiamone.
Copyright
Although the lyrics on the internet, you can copy, export and re-use with ease, copyright laws and respect the work of others also apply here: everything is copyrighted, unless the 'author does not explicitly invited to freely copy and disseminate his texts (but always quoting it correctly, along with the source).
Copy, also, does not agree: it is easy to copy, it is equally easy to discover the "theft" and report them with their online community. Originality, however, pay forever: the great cauldron of content, so easy to publish only those who truly stands for something new and original to say.
e-mail e-mail, the first arrivals and the poor sister of the Web, is enjoying a second youth. Light, fast, practically for free, you can go directly to the mailbox of the interlocutor. So light, fast and free life by giving also odious problem of spam.
Used for personal and business communications, to submit news press, to present products to convince you to visit a website or read the latest news about an online journal.
But I send and receive so many now, as to finish the most to the trash without even being opened.
despite the rise of the html for the email, the words continue to be the most important resource and should be used well: an object with clear and inviting, with the first and last name of the sender, with a short text that anticipated early in the first lines the most important message, with a layout clean and airy, with links required to go further, with a signature that is a real business card, politely but with a more traditional warm and informal communication correspondence.
FAQ
With URL, the most famous acronym for the Internet. But besides these two, you should not go further and make the utmost attention to acronyms and abbreviations that can not be understood by the public of the planetary web. EGR, DPF and INPS outside Italy does not mean anything. And in any case, when writing for the network, the acronyms are always loose: the "first time" and the "first page" does not exist.
Bold
If bold, along with the color, maintains and even strengthens its role as "emphasis", the other font styles on the Web may change in meaning. E 'especially the case observed, never use it merges with the link, while the emphasis should be sipped because its sinuous curves make a jagged effect is hard to read.
Home
on a web page can be reached in many different ways: through the home page, yes, but also with a search engine, a link from another site. But if the reader there is also just something that interests him, it is certain that at one point clicks on the fateful house.
The home page is the front door, the window of the site. That 's where the author plays his cards to get the navigator to stay or to continue his tour elsewhere. Browser does not want to be impressed with graphics and pyrotechnics with special effects, but knowing now what will be inside through a title and a subtitle, a barometer and clear.
Jakob Nielsen has set the home page "the most valuable real estate in the world" because it is in that small space that the entire contents of the site and promised to be represented.
Hypertext
The transition from linear writing of the book to write "expanded" and "deep" hypertext completely changes the way we think, plan and construct a text. On the web the text takes on a new sense of space than paper. And 'why a hypertext, as is an architect with a building, it designs and builds, even before writing it. A method and always recommended for all texts, but necessary if you write for the web.
Links Links are the essence of hypertext, the internal mechanism that drives the car community site. Choose good and owner is an integral part of online writing. And because the mechanism works well, should be a good link:
1) anticipate the reader's expectations and accompany him on his path, 2) be very specific, or not to link a home page, but to a specific page, and 3) have a title that is a pure concentrate of content and entice the reader to click.
And 'what George Landow has called the "rhetoric of departure e dell'arrivo": il testo del link dovrebbe annunciare con chiarezza dove stiamo andando e, una volta arrivati, dovremmo trovare esattamente ciò che ci era stato annunciato.
Microcontent
Sulla grande rete, i piccoli testi contano molto. Sono essenziali per attirare il lettore, per orientarlo, ma anche per farsi leggere e addirittura trovare.
Il famoso guru Jakob Nielsen chiama i piccoli testi "microcontent" e con questo termine indica i titoli, i sottotitoli, i link, le voci di indice di una pagina web, i metatag, gli alt text delle immagini, cioè tutte quelle "perle di chiarezza" di 50 caratteri al massimo che devono contenere e spiegare al lettore il "macrocontent" di intere pagine e quindi attract and guide on a site. Writing microcontent that are real focused content is one of the most difficult challenges for talent online editorial writer.
Niche on the Internet can publish anything, without printing, no money, and within reasonable limits without complaint. But the network is the realm of niche content: those for publishers is not worth publishing because they have no market, those who have few but tenacious fans around the world, specific services that need to be updated continuously.
Orientation
In that infinite hypertext is the World Wide Web is not a first or after, because it is the player who decides freely on its way. Words like "forward" and "back" therefore did not make sense. It has a lot, however, use words to make sure that the browser is not lost, equipping the pages of small and precious compass navigation, the title of your site or your logo, a map with the main sections, the return to home when the last update.
Punctuation Punctuation - they teach the great writers - is an integral part of the style, and every rule is made to be broken.
But on the web, with its concise writing and his tight spaces, some indication that follow can be helpful.
Tenet: to be used at most, helps to simplify the syntax requires a healthy break in the eyes and thoughts.
Semicolon: Use dropper close and not close periods.
Question: to sip, the style of the Web is not fond of rhetorical questions.
Exclamation point: there are too many, each equivalent to a cry.
Two points: absolutely be recovered, because the sentences start gently and without effort, contributing considerably to the "lightness" of the style.
So
Watch this adverb, as in all other identifying consequence. On the web, where we read more than thirty lines at a time in the narrow space of a screen, we must move towards a modular writing, based on paragraph as the unit of measure. Self-consistent and self-paragraphs of each other. The real connection, anywhere, are not created by the "then", "consequently," "yet", "therefore," "fact", but from the links.
Revision
The fact that the lyrics on the internet can be corrected in a few seconds is not an excuse for sloppiness. Indeed, tests correct, accurate and free of typos militate in favor of seriousness, credibility and reliability of the author and the company belongs to. Thus, even in online writing, the last phase of the review process is always better if made stampando le pagine, leggendo ad alta voce e munendosi, all'antica, di matita rossa e blu.
Sintassi
Il web e i suoi ritmi veloci vogliono uno stile di scrittura più leggero, una sintassi più semplice e piana, senza troppi incisi e subordinate. Non è difficile. Basta osservare la "legge della vicinanza", ovvero tenere sempre insieme soggetto, verbo e complemento oggetto, senza separarli con inutili incisi. E usare il punto fermo il più possibile: punto e a capo.
Titolo
Microcontent per eccellenza, titoli e sottotitoli delle pagine e dei paragrafi devono essere progettati e scritti come un vero paratesto ("ciò che sta accanto, intorno al testo"), con la to signal and highlight the key contents. Within the visual map of the web page must be a first, but full of reading, to grasp at a glance.
User
Who is the user of the text written for the web? The navigator? The reader? Or the clicker, the surfer, the onliner, as outlined neologisms dynamically Anglo-Saxon? However you want to call, what is certain is that he runs, is an impatient and do not read word for word, starting with the first top left, but "flying" the page as a landscape seen from above to take, as quickly as possible, if there is anything that interests really.
Verdana
Clear and bright as his name, derived from green to Seattle, where he was drawn, is the most popular fonts on the Web and more popular with web designers.
no accident: it is part of the large group of fonts specifically designed for the screen by Manutius in 2000.
fact the screen is perfect: the characters are evenly spaced and not touching anything, the bold print is a bold but remains clearly readable even when the sizes are small, the first and I do not ever get confused.
Weblog
The latest among the genres of writing online, through free and simple software that allow you to create a site a real journal, with links enriched with annotations and comments, plus a structured archive for dates. Ideal to explore and discuss issues and very specific niche, is also used by youngsters as a real personal diary from the journalists as a complement to more dynamic and interactive articles, by expert groups as a virtual place to share links and comments. Although not widely used, is ideal for intranets.
Zen
The Far East and Eastern philosophies are constant sources of inspiration for web designers and web editor. And if they are inspired by the haiku - Japanese poems of 17 syllables sun - as examples of writing short, evocative and concentrata, chi le pagine web le progetta e le realizza non dimentica mai che il testo sulla pagina deve "respirare" attraverso ampi spazi bianchi, soprattutto ai lati. Nello spazio, il vuoto non è mai vuoto: lo zen insegna.
da: http://www.mestierediscrivere.com/testi/glossarioweb.htm
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