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Writing and New Media: Exploring reflective surfing the web ..

In recent years, one of the areas most vibrant and promising research around the community is considering the development of writing in the digital and communication on the Net

And some years undertaking research and studies on various topics of the relationship between evolution of Italian and new media, typology of network interactions in synchronous and face-to-face interactions.

The writing is on the Web in an entirely new and unique part of socialization because it is a socialization that takes advantage of the graphical code and often si tratta di una esperienza di gruppo piuttosto che individuale.

Le esperienze di scrittura in Rete arricchiscono il panorama delle possibili tipologie testuali di nuovi prodotti scrittori fortemente orientati sulla dimensione fàtica e dialogica, dimensioni cioè che tradizionalmente costituivano lo spazio comunicativo tipicamente occupato dallo scambio orale.

La scrittura in rete non è semplicemente una varietà ‘elettronica', che realizza attraverso il mezzo grafico i tratti peculiari dello scambio orale (anche se vari fenomeni di mimesi del parlato vengono ottenuti attraverso segni di interpunzione, uso particolare dei caratteri della tastiera, creazione di una serie di segni particolari detti ‘emoticons', and so on).



Orality, Scripture Memory ..
It requires a reflection on the problems more typical of the dichotomy of orality-writing and the same fate of the text and language in view of the manner in which orality and writing are redesigning the era of new electronic media.



Writing and professions ..
professionals writing .. For modern "Egyptian scribe" required different skills and new ways of implementation to write a text on the Net

report on new media .. Freedom vs tecnodipendenze
Technologies, the global information society vs overload syndrome information, integrated apocalyptic vs. ..

"re-mediating" writing
Assuming from previous models, each new technology reproduces the features, at least initially. Then, once independent, to reposition forces earlier. So it is, constitutionally, for writing. The newcomer to the computer interprets and uses this technology as a typewriter, but once you're familiar with the new environment, it produces an image of the machine (and writing) other than the departure. In this perspective, is the writing itself that continually tackles, including as a result of the encounter / clash of different sensitivities, as is the case, at school, for young people interpretano la scrittura mediata dal computer come occasione di gioco e di utenti adulti che la interpretano come estensione delle pratiche chirografiche e meccaniche.


È solo negli ultimi dieci anni che sono emersi nelle aziende italiane la necessità, l'importanza e il valore delle competenze di scrittura.Un fenomeno dovuto principalmente alla diffusione di internet dentro e fuori le organizzazioni. Internet intesa non solo come World Wide Web, ma anche come posta elettronica. È stata anzi forse proprio l'e-mail a cambiare le prassi quotidiane della scrittura di tutti e a stravolgere i tradizionali canali e flussi di comunicazione interna.

All'esterno invece la globalizzazione, la competizione sempre più spinta, the end of the big monopolies, a much more direct and interactive relationship with consumers showed that not only was more important to do things right, create and produce products and quality services, but also make it known and to communicate through words and canals effective.

In large manufacturing companies and large consumer-oriented campaigns are still assigned to advertising agencies and communications companies in service and business-to-business (more and more) a lot of responsibility in internal and external communication is assigned to the same employees, the way they communicate, to be ever more rapid and effective emergency. An awareness

emerged slowly, especially in the wake of difficulties, problems and even failures.

The new tools of communication have always required more specialized skills to all employees, for example:

• write an article for the intranet
• use in effective and productive e-mail, and all ' internal and outward
• write minutes of a meeting
• make (and keep) an effective presentation
• write the texts for the website
• able to guide the content providers (translators, advertising agencies, copywriters)
• write company budgets (the economic-financial and sustainability)
• write offers and responses to tenders
• write (or have others write to) the national marketing: case studies, white papers, product sheets, brochures to be distributed in both printed be available electronically through the site and the e-mail.

Knowledge workers: generating knowledge through network communication

• It 's true that the net change in employment?

• Services related to digital technologies have been growing more quickly, helping to create new forms of economy.

• In the global information society, success means competition and trade, ie, communication

• The amount of information secured from access to the network does not guarantee the quality (ie its convertibility into knowledge), but can be one of the prerequisites

• You must acquire and develop a new skill: generate knowledge through the network communication

• From this competency will be possible to identify new professional families

• "weak to strong," the web can offer new job opportunities for young people who have degrees so-called "weak."