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Writing in the Third Millennium

Write a speech is different from writing a brochure. Writing a novel is different from writing a librettto instruction, and so the company's annual budget is different from writing a presentation or a technical document.

Similarly, we can not make a page or a Web site takes thought and texts written for the paper and put them into html.

But in the case of writing online is all more complicated, because the Internet is evolving constantly and you do not have time to draw up the rules not so much as ideas, that these are already outdated.

But this should not be cause for discouragement or give rise to waste Luddites and techno-phobia.

If everything changes in the online world at breakneck speed, only the insatiable curiosity of approaching a cosro creative writing, will permettee to keep up with the latest, to live always as opportunities to explore, with the taste of research, which is one reason for great success Internet.


the beginning, the pages were long text on a gray background while now assail us with the strength and color of a spot.

a long time, writing was the true Cinderella of the Internet, from a narrow part of the programming and technology, the other by the predominance of graphics and animations.

yet to learn to write for the web is particularly important and urgent. Why, the euphoria of the past newness of the medium, the Internet today are mainly focused on the content.

And also because, unlike traditional publishing, however, restricted to a few, we can write and publish on the Internet all. No bottlenecks, even without money and without obstacles.

And society increasingly globalized communicate through text, the written word, and it will increasingly need professional writers.

The market, therefore the comparison, it has become a global fact. Companies have had to learn to speak, communicate, make themselves understood. Customers, suppliers, other companies, institutions.

Communicating is not a state luxury but a necessity.

And that's why you write back to have a strategic function.

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Writing and New Media: Exploring reflective surfing the web ..

In recent years, one of the areas most vibrant and promising research around the community is considering the development of writing in the digital and communication on the Net

And some years undertaking research and studies on various topics of the relationship between evolution of Italian and new media, typology of network interactions in synchronous and face-to-face interactions.

The writing is on the Web in an entirely new and unique part of socialization because it is a socialization that takes advantage of the graphical code and often si tratta di una esperienza di gruppo piuttosto che individuale.

Le esperienze di scrittura in Rete arricchiscono il panorama delle possibili tipologie testuali di nuovi prodotti scrittori fortemente orientati sulla dimensione fàtica e dialogica, dimensioni cioè che tradizionalmente costituivano lo spazio comunicativo tipicamente occupato dallo scambio orale.

La scrittura in rete non è semplicemente una varietà ‘elettronica', che realizza attraverso il mezzo grafico i tratti peculiari dello scambio orale (anche se vari fenomeni di mimesi del parlato vengono ottenuti attraverso segni di interpunzione, uso particolare dei caratteri della tastiera, creazione di una serie di segni particolari detti ‘emoticons', and so on).



Orality, Scripture Memory ..
It requires a reflection on the problems more typical of the dichotomy of orality-writing and the same fate of the text and language in view of the manner in which orality and writing are redesigning the era of new electronic media.



Writing and professions ..
professionals writing .. For modern "Egyptian scribe" required different skills and new ways of implementation to write a text on the Net

report on new media .. Freedom vs tecnodipendenze
Technologies, the global information society vs overload syndrome information, integrated apocalyptic vs. ..

"re-mediating" writing
Assuming from previous models, each new technology reproduces the features, at least initially. Then, once independent, to reposition forces earlier. So it is, constitutionally, for writing. The newcomer to the computer interprets and uses this technology as a typewriter, but once you're familiar with the new environment, it produces an image of the machine (and writing) other than the departure. In this perspective, is the writing itself that continually tackles, including as a result of the encounter / clash of different sensitivities, as is the case, at school, for young people interpretano la scrittura mediata dal computer come occasione di gioco e di utenti adulti che la interpretano come estensione delle pratiche chirografiche e meccaniche.


È solo negli ultimi dieci anni che sono emersi nelle aziende italiane la necessità, l'importanza e il valore delle competenze di scrittura.Un fenomeno dovuto principalmente alla diffusione di internet dentro e fuori le organizzazioni. Internet intesa non solo come World Wide Web, ma anche come posta elettronica. È stata anzi forse proprio l'e-mail a cambiare le prassi quotidiane della scrittura di tutti e a stravolgere i tradizionali canali e flussi di comunicazione interna.

All'esterno invece la globalizzazione, la competizione sempre più spinta, the end of the big monopolies, a much more direct and interactive relationship with consumers showed that not only was more important to do things right, create and produce products and quality services, but also make it known and to communicate through words and canals effective.

In large manufacturing companies and large consumer-oriented campaigns are still assigned to advertising agencies and communications companies in service and business-to-business (more and more) a lot of responsibility in internal and external communication is assigned to the same employees, the way they communicate, to be ever more rapid and effective emergency. An awareness

emerged slowly, especially in the wake of difficulties, problems and even failures.

The new tools of communication have always required more specialized skills to all employees, for example:

• write an article for the intranet
• use in effective and productive e-mail, and all ' internal and outward
• write minutes of a meeting
• make (and keep) an effective presentation
• write the texts for the website
• able to guide the content providers (translators, advertising agencies, copywriters)
• write company budgets (the economic-financial and sustainability)
• write offers and responses to tenders
• write (or have others write to) the national marketing: case studies, white papers, product sheets, brochures to be distributed in both printed be available electronically through the site and the e-mail.

Knowledge workers: generating knowledge through network communication

• It 's true that the net change in employment?

• Services related to digital technologies have been growing more quickly, helping to create new forms of economy.

• In the global information society, success means competition and trade, ie, communication

• The amount of information secured from access to the network does not guarantee the quality (ie its convertibility into knowledge), but can be one of the prerequisites

• You must acquire and develop a new skill: generate knowledge through the network communication

• From this competency will be possible to identify new professional families

• "weak to strong," the web can offer new job opportunities for young people who have degrees so-called "weak."

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in communication every business needs to have its language. Writing a speech is different from writing a brochure. Write the company's annual budget is different from writing a presentation or a technical document. So, you can not make a page or a web site designed and written texts by taking the paper and put them into html.

But in the case of writing online is all more complicated, because the Internet is evolving constantly and you do not have time to draw up the rules not so much as ideas, that these are already outdated. At first, the pages were long text on a gray background while now assail us with the strength and color of a spot.

a long time, writing was the real Cinderella of the Internet, from a narrow part of the programming and technology, the other by the dominance of the graphics.

yet to learn to write for the web is particularly important and urgent. Why, past the euphoria over the newness of the medium, especially on the Internet today are looking for content. And also because, unlike traditional publishing, however, restricted to a few, we can write and publish on the Internet all. No bottlenecks, even without money and without obstacles.

by: http://www.mestierediscrivere.com/testi/web.htm

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writing for the web as you read on the web

The first thing that anyone who writes for the web should know is that the Internet has no players in the traditional sense of the term: 80% of Web surfers do not read it line by line, rather than "running" page, looking for quickly, as a visual map, the one that interests them. And it does so quickly and because surf coast, both because the Internet is a world cut off and the desire to go elsewhere to find what you're looking for is always present. Only those who catch the first 30 seconds makes the reader stop on the page. So what? Then you need to disseminate the page signals that tell immediately what is said and to make immediately clear the contents of the page. It may seem a disadvantage and a race against time, but who writes for the web has two big allies to his side: the design and hypertext.



text versus design
When writing for the web design is an integral part of the process of writing. The text is presented as a graphic designer and as an image. The graphics, in turn, can be read as a text and can provide more data and information of an entire printed page.
And the empty white space and acquire their importance: they stop and direct gaze.
Never make the mistake of re-use as it is a text written for the press and turn it into html. Text and graphics should always be designed together. As the French advertising
Seguela "the language of cyber acting through the interpenetration of images: the images make love with words as in a full merger of the language. "
This does not mean that the writer should suddenly turn into a chart, but that absolutely must know some things:
on the screen reads with more difficulty, and short texts
who consults The web makes it fast so clear titles and subtitles
the page is a space in which the reader must be able to orient and find, then the same structure for documents that address the same subject or the same type.



with ' hypertext text sinks
On the web the text acquires a new dimension: it grows and expands in depth rather than length. One of the greatest scholars of hypertext, George Landow, calls "the rhetoric of departure and arrival" this trip apparently disordered between pages, themes and interests.
writer for the web must absolutely learn to use hypertext and to exploit its full potential. That does not mean to break a document into many small pieces and put them together, the screen display, with an arrow, perhaps with the writing "next". Write a hypertext document it means to ask who our readers, what do you want to know first, what next, do you consider most important and what's a detail. It means not just write a text, but organize information, click the link, ie, doors leading forward in the path of reading, and give names to these ports simple and short, but do imagine and understand what the reader will find more.
Click a link and the owner is one of the hardest tasks of the writer for the web and is part of the "new" editorial talent.



the page as a map
always think you are writing the web page as a map or a landscape seen from above. It 's so that the reader looks at it, make up and down with eyes looking for what they need. Make it a clear path, made up of places and signals very specific headings, subheadings, short texts, white spaces, indexes, key words written in another body and another color, arrows, points or numbered lists.




Who reads the inverted pyramid, or visit a web site does so as a person who comes to newsstand. But not the newsstands today that look like actual stores, rather than a kiosk of the country, those who still exhibit posters that read in huge letters "old man loses and finds the Upim portfolio of Grosseto. Also on the web is the shriek, the title that matters, that retains and encourages the reader. For this Jakob Nielsen, guru of web usability recommended order of the "inverted pyramid" in the construction sites and web pages, or start from the end to go down gradually to more details. Forget therefore the order that you were taught in school to play the most of your issues and take cues from the newspapers rather than title, eyelet, captions, article, box depth, use of varied typefaces, sections, summaries. If you think about it, how to read a website is not very different from that with which you read the newspaper every morning, a last general titles and a thorough read only the articles of interest really. And as the headlines, even those of the web must contain an entire story.



Be brief!
According to Jakob Nielsen, read on screen is 25% slower than reading on paper. These are his suggestions, the result of extensive research on how to read the "navigators" Web:
1. write longer texts, half of those designed for paper
2. write simple and short periods
3. write pages that do not require the reader to scroll too
4. if scrolling is necessary, all the titles and "signals" of content should be top of the page
5. one idea, one theme for each paragraph
6. know how to use hypertext and "layering" information on multiple levels.




a compass for every page on a web page you can get in the way and the routes through the most unthinkable, but now we need to understand where you are, because each page is independent from all others. From each page you must can understand that argument is about, who is the site and how to proceed further. So every page should have a compass at the disposal of the traffic, even a small but essential: the organization or company logo, site title, home page, navigation bar.



question of credibility
Internet is a world in which there is just everything, including mountains of garbage. If you are not very well known company or a large newspaper, you certify yourself, you get credibility and respect from the players with the power of your pages, then: good design, good writing style, absence of typos, links that work, the site's name, e-mail, date last updated, honesty in citing sources, no fear in describing other interesting sites.



of let's you
Although most sites, especially companies, are still written as a brochure, a new style began to emerge. A style that has nothing or the "Promo-marketese (Comprate! Buy!), Nor the corporates (the cold, neutral and everything the same way that companies present themselves). It 'a drier style, more personal and direct, more everyday, closer dialogue and conversation, saying "I" and "us" and is sent directly from the person, often giving the you.




the home page is not to say that the surfer comes to your site via the home page, but if there is just something that interests him, it is certain that at one point clicks on the fateful house. At the home page and then you pay the highest attention and care. Yes, because the home page is the front door, the window of your site. 'S where you play your cards to convince the browser to remain or to continue his tour elsewhere. Do not try to impress with graphics and special effects pyrotechnics, but say now what will be inside through a title and a subtitle, a barometer and clear. Do not force yourself to invent cryptic titles to intrigue your visitors: almost no one wants to wait, there are thousands of other sites that are waiting.
But do not just mean everything: your home page should be full of promises without being overloaded. Try to find a balance between the crowd where no one reads a page and laconic and poor.
However, on the home page - your business card - must be absolutely:
the name of the site, even a very small footer, and the anonymous webmaster (unless it is a company or a large organization)
your e-mail, the first little promise of interactivity
the last update, un punto di riferimento indispensabile per i visitatori abituali.



il vostro pubblico è il mondo
Anche se il vostro sito è solo in italiano, non dimenticate che i vostri potenziali lettori sono in tutto il mondo. Come per un messaggio in bottiglia, non potete mai sapere quali strade per il mondo prenderà il vostro documento. Scrivete con questo orizzonte in mente ed eviterete facilmente errori e provincialismi.
Attenzione soprattutto:
alle sigle: INPS fuori d'Italia è una sigla incomprensibile e così RGS o DPF
alle date: 2/1/98 negli USA significa 1 febbraio, 2 gennaio nel resto del mondo
ai numeri di telefono, che devono essere sempre completi di prefisso internazionale
all'indicazione del vostro Paese
all'ora, che spesso scorre in molti siti senza che vi sia indicato a quale Paese si riferisce
alle parole straniere e all'inglese in particolare: o American o British, ma siate coerenti in tutto il sito.
Non dimenticate infine che la vostra pagina potrebbe essere letta in paesi e culture molto diverse dalla vostra: non usate metafore, né fate gli spiritosi con giochi di parole, soprattutto nei titoli.



l’editing per il web
Il fatto che le pagine web si correggano con grande facilità non è un alibi per la sciatteria. Anzi, anche la cura editoriale che si dedica a un sito contribuisce alla sua credibilità e a quella del suo autore. Il refuso non fa a bad impression printed on paper, but also on the web.
course, the level of editing and review varies depending on the sites and documents. As with paper documents the commitment is for a maximum and minimum annual report for a more informal document, the same goes for the web. The documents of an intranet for internal use do not require a certain group of editors, but what goes on the Internet to represent yourself or your company has to be perfect. Then, re-read everything carefully and ask for help from a proofreader, just as you would a brochure or a presentation. And pray always refer you to the readers of e-mail mistakes.



interactivity
Interactivity is the essence of the Internet. Publishing a website does not mean putting your writing on the net, but finding a new ground for communication, discussion and consultation with those who have the same interests. If you write for your company, your goal is to make it known and to communicate with potential customers or potential new colleagues. So take advantage of everything the communication possibilities that the Internet offers: e-mail, forums, feedback, surveys, newsletter specialist, communications periodic updating of the site or at the release of new products. But do not just receive, respond, and fast.



Internet and intranet
Writing for a website or intranet for your company requires different styles and care deeply. Remember above all that:
intranet users are your colleagues, who know all or much of the company, who share with you a wealth of information and even a common language with which you can take many things for granted in the case Instead of the website can be customers, institutions or occasional visitors. One looking for something specific and try until you find it, others are captured and retained on the site.
the intranet need to work and can also contain documents are lengthy and complex, the website serves to inform, quickly, about the company, le sue attività e i suoi prodotti.
l'intranet è generalmente molto più veloce di Internet, le sue piattaforme e i suoi prodotti conosciuti, mentre non saprete mai con quale browser verrà visto il vostro sito Internet.
il design dell'intranet deve essere più funzionale e meno promozionale, la navigazione chiarissima perché le informazioni sono molte di più e servono per lavorare.

da: http://www.mestierediscrivere.com/testi/idee.htm

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web writing, from A to Z

Abstract
L'abstract, usato nella scrittura aziendale soprattutto nelle relazioni a convegni o negli executive summary, è una componente essenziale della scrittura per il web. Genere di scrittura breve, sintetica e modulare per eccellenza.
L'abstract che segue il titolo di un articolo e ne sintetizza i contenuti è il miglior modo per convincere il lettore a cliccare e ad andare alla pagina successiva.
Secondo una metafora culinaria molto popolare tra i web writer statunitensi, un testo online dovrebbe prevedere "il morso, lo spuntino e il pasto", ovvero il titolo, l'abstract e il testo intero, a seconda della fame e del desiderio di saperne di più da parte del frettoloso lettore della rete.



Brevità
Sul web si legge in maniera più veloce, frammentaria e disordinata che sulla carta. Il lettore va catturato subito, con testi brevi, sintetici e concentrati. In questo senso il lavoro dell'autore diventa una vera race against time (although write good short texts can be a very long).
But writing about does not necessarily mean sacrificing content or the force of the impact of communication means rather concentrate and refine the text, as do the masters of writing short, advertisers and poets. In fact, the brevity of the statement it should almost always. And when he needs to write more, the web writer still has at its disposal a great resource
hypertext.



Color
Each website is a multimedia creation, a visual space that must hit the reader with the strong references, an atmosphere, a character own.
visual writing of the web is also made of color and the web writer must be able to imagine, design and write colored text, assessing the impacts and interactions between text and color. Contrary to the paper, the color on the web is free, does not take up memory and bandwidth. Approfittiamone.



Copyright
Although the lyrics on the internet, you can copy, export and re-use with ease, copyright laws and respect the work of others also apply here: everything is copyrighted, unless the 'author does not explicitly invited to freely copy and disseminate his texts (but always quoting it correctly, along with the source).
Copy, also, does not agree: it is easy to copy, it is equally easy to discover the "theft" and report them with their online community. Originality, however, pay forever: the great cauldron of content, so easy to publish only those who truly stands for something new and original to say.




e-mail e-mail, the first arrivals and the poor sister of the Web, is enjoying a second youth. Light, fast, practically for free, you can go directly to the mailbox of the interlocutor. So light, fast and free life by giving also odious problem of spam.
Used for personal and business communications, to submit news press, to present products to convince you to visit a website or read the latest news about an online journal.
But I send and receive so many now, as to finish the most to the trash without even being opened.
despite the rise of the html for the email, the words continue to be the most important resource and should be used well: an object with clear and inviting, with the first and last name of the sender, with a short text that anticipated early in the first lines the most important message, with a layout clean and airy, with links required to go further, with a signature that is a real business card, politely but with a more traditional warm and informal communication correspondence.






FAQ
With URL, the most famous acronym for the Internet. But besides these two, you should not go further and make the utmost attention to acronyms and abbreviations that can not be understood by the public of the planetary web. EGR, DPF and INPS outside Italy does not mean anything. And in any case, when writing for the network, the acronyms are always loose: the "first time" and the "first page" does not exist.



Bold
If bold, along with the color, maintains and even strengthens its role as "emphasis", the other font styles on the Web may change in meaning. E 'especially the case observed, never use it merges with the link, while the emphasis should be sipped because its sinuous curves make a jagged effect is hard to read.



Home
on a web page can be reached in many different ways: through the home page, yes, but also with a search engine, a link from another site. But if the reader there is also just something that interests him, it is certain that at one point clicks on the fateful house.
The home page is the front door, the window of the site. That 's where the author plays his cards to get the navigator to stay or to continue his tour elsewhere. Browser does not want to be impressed with graphics and pyrotechnics with special effects, but knowing now what will be inside through a title and a subtitle, a barometer and clear.
Jakob Nielsen has set the home page "the most valuable real estate in the world" because it is in that small space that the entire contents of the site and promised to be represented.





Hypertext
The transition from linear writing of the book to write "expanded" and "deep" hypertext completely changes the way we think, plan and construct a text. On the web the text takes on a new sense of space than paper. And 'why a hypertext, as is an architect with a building, it designs and builds, even before writing it. A method and always recommended for all texts, but necessary if you write for the web.




Links Links are the essence of hypertext, the internal mechanism that drives the car community site. Choose good and owner is an integral part of online writing. And because the mechanism works well, should be a good link:
1) anticipate the reader's expectations and accompany him on his path, 2) be very specific, or not to link a home page, but to a specific page, and 3) have a title that is a pure concentrate of content and entice the reader to click.
And 'what George Landow has called the "rhetoric of departure e dell'arrivo": il testo del link dovrebbe annunciare con chiarezza dove stiamo andando e, una volta arrivati, dovremmo trovare esattamente ciò che ci era stato annunciato.



Microcontent
Sulla grande rete, i piccoli testi contano molto. Sono essenziali per attirare il lettore, per orientarlo, ma anche per farsi leggere e addirittura trovare.
Il famoso guru Jakob Nielsen chiama i piccoli testi "microcontent" e con questo termine indica i titoli, i sottotitoli, i link, le voci di indice di una pagina web, i metatag, gli alt text delle immagini, cioè tutte quelle "perle di chiarezza" di 50 caratteri al massimo che devono contenere e spiegare al lettore il "macrocontent" di intere pagine e quindi attract and guide on a site. Writing microcontent that are real focused content is one of the most difficult challenges for talent online editorial writer.




Niche on the Internet can publish anything, without printing, no money, and within reasonable limits without complaint. But the network is the realm of niche content: those for publishers is not worth publishing because they have no market, those who have few but tenacious fans around the world, specific services that need to be updated continuously.



Orientation
In that infinite hypertext is the World Wide Web is not a first or after, because it is the player who decides freely on its way. Words like "forward" and "back" therefore did not make sense. It has a lot, however, use words to make sure that the browser is not lost, equipping the pages of small and precious compass navigation, the title of your site or your logo, a map with the main sections, the return to home when the last update.




Punctuation Punctuation - they teach the great writers - is an integral part of the style, and every rule is made to be broken.
But on the web, with its concise writing and his tight spaces, some indication that follow can be helpful.
Tenet: to be used at most, helps to simplify the syntax requires a healthy break in the eyes and thoughts.
Semicolon: Use dropper close and not close periods.
Question: to sip, the style of the Web is not fond of rhetorical questions.
Exclamation point: there are too many, each equivalent to a cry.
Two points: absolutely be recovered, because the sentences start gently and without effort, contributing considerably to the "lightness" of the style.



So
Watch this adverb, as in all other identifying consequence. On the web, where we read more than thirty lines at a time in the narrow space of a screen, we must move towards a modular writing, based on paragraph as the unit of measure. Self-consistent and self-paragraphs of each other. The real connection, anywhere, are not created by the "then", "consequently," "yet", "therefore," "fact", but from the links.





Revision
The fact that the lyrics on the internet can be corrected in a few seconds is not an excuse for sloppiness. Indeed, tests correct, accurate and free of typos militate in favor of seriousness, credibility and reliability of the author and the company belongs to. Thus, even in online writing, the last phase of the review process is always better if made stampando le pagine, leggendo ad alta voce e munendosi, all'antica, di matita rossa e blu.


Sintassi
Il web e i suoi ritmi veloci vogliono uno stile di scrittura più leggero, una sintassi più semplice e piana, senza troppi incisi e subordinate. Non è difficile. Basta osservare la "legge della vicinanza", ovvero tenere sempre insieme soggetto, verbo e complemento oggetto, senza separarli con inutili incisi. E usare il punto fermo il più possibile: punto e a capo.



Titolo
Microcontent per eccellenza, titoli e sottotitoli delle pagine e dei paragrafi devono essere progettati e scritti come un vero paratesto ("ciò che sta accanto, intorno al testo"), con la to signal and highlight the key contents. Within the visual map of the web page must be a first, but full of reading, to grasp at a glance.



User
Who is the user of the text written for the web? The navigator? The reader? Or the clicker, the surfer, the onliner, as outlined neologisms dynamically Anglo-Saxon? However you want to call, what is certain is that he runs, is an impatient and do not read word for word, starting with the first top left, but "flying" the page as a landscape seen from above to take, as quickly as possible, if there is anything that interests really.



Verdana
Clear and bright as his name, derived from green to Seattle, where he was drawn, is the most popular fonts on the Web and more popular with web designers.
no accident: it is part of the large group of fonts specifically designed for the screen by Manutius in 2000.
fact the screen is perfect: the characters are evenly spaced and not touching anything, the bold print is a bold but remains clearly readable even when the sizes are small, the first and I do not ever get confused.



Weblog
The latest among the genres of writing online, through free and simple software that allow you to create a site a real journal, with links enriched with annotations and comments, plus a structured archive for dates. Ideal to explore and discuss issues and very specific niche, is also used by youngsters as a real personal diary from the journalists as a complement to more dynamic and interactive articles, by expert groups as a virtual place to share links and comments. Although not widely used, is ideal for intranets.



Zen
The Far East and Eastern philosophies are constant sources of inspiration for web designers and web editor. And if they are inspired by the haiku - Japanese poems of 17 syllables sun - as examples of writing short, evocative and concentrata, chi le pagine web le progetta e le realizza non dimentica mai che il testo sulla pagina deve "respirare" attraverso ampi spazi bianchi, soprattutto ai lati. Nello spazio, il vuoto non è mai vuoto: lo zen insegna.



da: http://www.mestierediscrivere.com/testi/glossarioweb.htm

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write an e-mail

gioie e dolori della posta elettronica
Prima di tutto le gioie. La posta elettronica è oggi il mezzo più veloce ed economico per comunicare. Non solo con una singola persona, ma anche con tante persone in una volta sola. Basta una bella e nutrita mailing list, un clic e il nostro messaggio parte in tante direzioni per il mondo e arriva a destinazione in pochi minuti. La tentazione di inondare others with our letters is strong. But here we go ... ... and the pain. Just because we receive so many e-mail, the tendency to drop even before you open them grows proportionally. Not only that, the reading on the screen does not help, the messages all appear equal, the language is often sloppy and too colloquial. A "hello Louise! followed by a text that is clearly posted as such for thousands of people around the world seems almost a joke. One click and the email gets in the dustbin.



e-mail, where the words are only
When you write an e-mail the words are your strength and your only resource. Here you can not use glossy paper, color showy, the logo of your company, that now wink animations of every web page. You have only your words for you to read, curious, interested and get an answer. So learn to use them and arrange them well.



the object is your bait
If you want your e-mail is at least open, which is not so obvious, before you even get to write you have to devote full attention to the subject line / subject. Do not ever skip it, condensed into a few characters, the message content. The object must be brief, explicit and precise as possible. Not "news", but as a new development. Not "website", but "Pinco Pallino site updates. Do not "offer new clients", but "Internet Banking brochure.



short, very short indeed
Brevity, always recommended, for an e-mail is a must. All you have to say must be absolutely the first screen, even in the first lines. No one wants more and scroll to the thirtieth time line to know what you want to communicate. So first make a small lineup, putting the arguments in order of priority. If you need more space, the message started with a small index, preferably numbered with the arguments of your message. If your party is particularly interested in Section 8, which will immediately to look.



layouts!
Your e-mail address must be dense only information and content, but almost thin in terms of vision. A screen full of words all the same, without breaks, is intended to discourage anyone. It 's true, you do not have many resources, but the ones you use them well. Then:

1. starting index, if the document is long

2. very short paragraphs, introduced by titoletti uppercase (avoid italics and bold, not all of them read)

3. white space between paragraphs and the other

4. use of lists, bulleted or numbered, to condense the information and make more visible

5. short lines, than 70 characters.



informal, but not too
Do not get groped at all costs from informal e-mail. A "Hello, everything ok" is fine if you write to a friend or your partner. If, however, contact a customer or supplier, submitted your project, remember that your company's website has just been updated, keep a conversational, yet professional. Do not begin with a "Dear Customer, the company Pinco Pallino presents you an extraordinary offer!" and then toss in the text as if you were talking about. Designed instead of your e-mail, just as you would any other document that represents you to the outside world.




to each his own language and then find the right tone and use simple language, dry place. Calibrate the language of your interlocutor. Do not write to the customer like a friend, but do not start even with a classic "we are pleased to inform you", or end up with a "Waiting for your kind feedback, we take this opportunity to send our best regards." At the beginning, "We want to inform you on our range of Internet Banking" and end "Yours sincerely" are fine. And also with you or you are not becoming the capital in the e-mail.



the mail when you click
Put a bit in the message text of interactivity, for example, links to updated pages of your website or other sites of interest have different color attracts the eye, and few resist the temptation of clicking. Also use the links to avoid encumbering the message: if you want to inform your customers about a new product, invite them to go directly to the site to download the brochure, with all the colors, layout, and the effects right.



the signing speaks to you
Make the most of the signature. Not only will your name (strictly without dr. Or engineer.!), But also your company, the facility to which you belong, e-mail, telephone, fax, address, URL your Internet site or that of your company (preferably clickable). Packed, if your e-mail system allows it, several signatures to be automatically inserted: informal, formal, Italian, English.



and the first to post ... ... ..
Once finished writing the text, do not click on the Send button automatically. The e-mail needs editing and revision. An e-mail with typos and errors certainly does not bode well for your accuracy and reliability. Re-read everything carefully, control layout, open attachments to make sure they are the right ones, check the address and the recipients if they are more than one. And only then send the message.



return to writing? U. Eco thinks so
From a long and wonderful interview with Umberto Eco and the Republic of Roger Chartier May 12, 1999, which I recommend reading in full, because it talks about writing and reading at the time of the Internet:
"What does the ' e-mail? First solution: in a universe in which there is writing letters and calling, now people write. Second solution, the opposite: when replying to a letter, I first wrote: "Dear Monsieur Chartier, I got her very welcome letter with an invitation to attend the meeting. I am extremely sorry to tell you that I can not come, and so on. "Now, with the ' e-mail, write: "I can not." And he is not offended because this is part of a new label. So, it is true that e-mail reduces the epistolography, but it is also true that we can write the e-mail every day, whereas before we would have written once a year. Recently, a colleague of mine via e-mail that invited me to a conference, I said that this conference seemed silly. In turn, he told me insulting me. In short, it turned out a philosophical correspondence, and we both wondered: why not publish it in place of the conference? So it is not known whether the e-mail is clear the correspondence or the return to match the compression down to its essence of the letter or the birth of a new epistolography. Or both things together. "



BEYOND THE WRITING, SOME ADVICE IN PIU '

Email is half great, but do not ever use it instead of interpersonal communication. Use it instead when the communication is short , when he has to get right when you remind yourself or your services to those who already know you.
Do not get groped by the cost of transmission to zero. carefully crafted your mailing list and send messages only to those who can be really concerned. Flood of messages the mailboxes of others - the infamous spam - it is very unpopular and considered almost a crime in the community of Internet users. A
your e-mail seems particularly effective and successful? Make it a template to use again next time.
In your workplace, you can use more option "for information" to share with others your own project or your idea helps create a climate of collaboration, community and transparency, as well as save you valuable time .

by http://www.mestierediscrivere.com/testi/email.htm:

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new roads

new ways of weblogs



Since I have spoken for the first time here, exactly one year ago, weblogs - or blogs, as now all call them - have come a long way. Indeed, the streets have turn into several. Still not here in Italy, despite all the talk that if he does, but in the U.S. and other European countries.

This kind of self-publishing so fast, personal, telegraphic, impressionist, terribly subjective, has also stormed the stronghold of the world that seemed an enemy and its antithesis, the Journal of journalism and mainstream media.
not to supplant the news articles, the comments to the reports, but rather as their most useful complement.
than a handful of print journalists who also held a book weblog (one for all: Dan Gillmor, a famous columnist high-tech San Jose Mercury News Silicon Valley), and even the major newspapers which devote a section of their website (an example: the British Guardian). Once published articles in print and online, readers are let loose, sending comments and observations, suggesting perhaps a different angle from which to consider a particular issue. A great job for the journalist, who reads, filters, and public responds in real time on his weblog, but also a valuable source of additional data, materials, news, checks.
The "readers'" continually feeding it to the newspaper, it offers new perspectives and new voices. The newspaper online is not the copy bit paper, but does own the most genuine characteristics of the Internet, interactivity and the comparison of ideas and people.
On the other hand, the authors of the Cluetrain Manifesto had been written and said two years ago in the first of their 95 theses: "markets are conversations." Instead, there

who joined forces and talents in a group weblog. Whether this weblog is highly specialized in a niche theme, the result is class-leading: a source-documented and comprehensive resource for news, links and opinions worldwide. It 's the case of E-media Tidbits, the best * resource * (never the horrible Anglicism was more appropriate) on the content and writing online. Coordinated Steve Outing, a group of journalists and professionals from different countries (there are also a German and an Italian woman who works in London) published their findings every day on the web, read them and especially their views (often compared) . Those who receive the digest every morning in your inbox, you can be sure not to miss anything that happens in the world of online journalism and publishing content.
The weblog is the kind of knowledge par excellence niche. Try reading John Scalzi's Whatever business writer or Blough information architect Louis Rosenfeld. The beauty is that when they write their weblogs, including serious scholars as they pass in a style more personal, more warm and informal, stirring readings, opinions and tips with thousands of details of their daily lives.

In Italy the weblog is still not considered in any way by the newspapers as a useful or at least complementary to more traditional ones. But we also reach them, on the other hand it took years because he realized the usefulness of the newsletter sent by e-mail, recently presented to the major newspapers and magazines as the novelty of novelties.
The weblog of us is quite rampant among young people as the more modern version of the diary and replacing, often with much better outcomes, the home page. But who thinks of these journaux intimes of two thousand only as mere containers overflowing with emotion, you are wrong.
There are also some great experiments of the writing concise and focused on the rhythms that built the vehicle speed and require publication. There are in human relationships, readings, music, politics.
"This is me, without filters, without inhibition, as you all know me," says the mysterious The Pythia at the opening of his weblog. It comes with a slight embarrassment and tiptoeing in this space so personal and intense and short texts, ranging from prose and poetry ("ah, that the Portuguese language ... a deep red velvet that slips away from side ").
Try to read the long and well documented, but never boring weblog Leonardo, or synthetic ones and telegraph of two young but worn as a web designer Frederic Argazzi and "blogorroico" Antonio Cavedoni. Despite the fragmentary, are real autobiographies daily glimpses of life represented and returned through the discipline of writing.

by http://www.mestierediscrivere.com/testi/weblog1.htm

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weblog weblog: logbook, online creative writing workshop

Weblog: online diary


A new word is around the world of web editor: weblog. If you try to insert this term in the search engines, you will have a mountain of results with "John's weblogs," "Danny's weblogs," Nancy's weblogs. "Yes, because weblogs are a new publishing format, exclusive Internet and strictly personal.
If you're a regular browser and a fan of a theme - though very specialized and niche is better - you can become a weblog editor, to publish daily or links that you find interesting, with your brief comments. Who is your passion, visit your site every day to see what you have discovered again.
Steve Outing, the famous columnist for Editor & Publisher, sees the true inheritors of the traditional weblog publishing of newspapers and reviews of paper. He himself public: they are called E-Media Tidbits and inform the broader community about the content editor of the Outing and his colleague Amy Gahran go searching out every day on writing, journalism and new media. But
become authors of weblog is accessible to all, the important thing is to have a subject that has experienced navigators to be normal or to write brief comments, with wanting to expose their views.


In short, all the features and benefits of weblogs:

are lists of interesting links on a very specific topic (basically a sports weblog does not make sense, an ice-skating)
are updated daily, virtually diary of a sailor, his notes online browsing (the date is therefore an important and secondly to log in English also means "logging") are a form
Journalism Web exclusive, because every weblog refers to a site or webpage
are usually very personal, because it is the opinion of the author distinguishes a weblog from a standard list of links to author
takes away a short time, practically can take notes while browsing a site
ensures a steady stream of regular visitors
encourages readers to report themselves to the author other sites for his weblog.

Outing recommends weblogs to the provider of intranet and corporate editor: on the intranet home page that presents the weblog every day on that particular market sector, provides an important service and also creates a nice meeting place between employees , that can become all weblog authors contribute to expansion of business knowledge.

by http://www.mestierediscrivere.com/testi/weblogs.htm

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LABORATORY OF THE WORD
Eight proposals for work on creative writing in school
by Silvano Sbarbati


time number one
What
What is the lab (no lecture, there are at stake) (circle time)

The rules of the lab (probably one at a time, all write and read all, is written on white sheets, in italics, without without stopping to think, without going back, without correcting, the time indicated by the conductor)

Read a passage aloud

recognize if the author is male, female, Italian, foreign in what era he writes, etc.

Write the word RED as many times as you want wherever you want with the spelling you want on the white paper in 30 seconds. Then "represent" the written text, using also the body and space. Write the words

theme
HOUSE; SASSO, SIGH, Whisper;
SUSPECT MY HOUSE, MY STONE, MY SIGH, ETC

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time number two
Words
theme
grass MY GRASS, BANCO, BANCO MY

Incipit:
I spent the night
You know my heart
son was sitting in the dark
Among the houses polished by rain
After the walk to the course
His legs were wounded with blood and not

We work on expressive reading by the students themselves it is important to understand the work of editing (explain)

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Time number three

describe an object (note) in the middle of the room (pick a point of view, with deciding as a "handle" take the writing)

Describe a mysterious object placed at the center of the room

Describe the little finger of his left hand

Descrivere l'insegnante-conduttore del laboratorio (che esce dalla stanza per non farsi guardare come oggetto)

Descrivere un oggetto lontano e non visibile nella stanza (il semaforo di....), il cavalcavia, etc...

Descrivere se stessi a:
il proprio amico
un genitore
l'insegnante

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Tempo numero quattro

La punteggiatura (mimare il lavoro del corpo nello spazio):
Il punto è uno stop
La virgola un dare precedenza, un sospiro...
I due punti un balcone
Il punto e virgola un balcone finestrato
Il punto esclamativo un grido fermo
Il punto question an open question
The exclamation point question-a closed question
- - lateral
() moving forward and backward, even in the temporal sense

Write some opening words, with the obligation to make points, colon, comma, semicolon, as indicated by the conductor:
My heavy heart ...
My eyes were closed ...
My arms round ....

Describe: The
own sneakers
Mother

grandmother's father (although dead) Mother's Hands

hands of his father

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time, number five
Describe
:
A smell: perfume etc.
A taste: A sweet
noise: clap, door key

Describe a piece of music: slow
moved

classic rock


Description:
get your hands on your eyes for ten seconds and then write.
Exit row in the courtroom, to make a trip and then write about what has happened.

Incipit:
I am .... I'm not


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time number six

verb. The verb that moves the writing

Write below with the following opening words and then highlight the different Results of the texts produced:

be afraid I'm afraid I fear


write at least fifteen lines in three minutes on the following incipit:
I want, I said I want to ... Of course I
...
I thought ... Editing

as listening to the text of the other in an effort to understand what is most effective. Trying to mutual aid among students.

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time number seven

The interior monologue as mirroring

The stream of consciousness as svuotarnento
Write
interior monologues and streams of consciousness on different incipit that always contain the negation " not "

Write a love letter to a person any

Write a letter "of hatred 'and' anger '

theme: a man who ate a car. It took a year to digest it. Treatment (at least fifteen rows - the text is to be concluded)

Editing - indications

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time number eight

Become a character different from himself:
Write monologues and / or streams of consciousness becoming someone else. Proposals must be made by the tenant on the basis of his knowledge of the student.

cross Dialogue:
situation is chosen and students costruiscono il dialogo come una scrittura-dettatura del testo.

L'editing: ultime indicazioni. Editing finale di un testo da produrre per realizzare un copione o per la costruzione di una collettanea di racconti/favole fiabe etc.

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Aggiunta. Nel corso del laboratorio di Silvano Sbarbati a cui abbiamo partecipato è stato agggiunto (l'appunto è nostro senza nessuna responsabilità di Silvano Sbarbati):

Altre regole:
Disporsi in cerchio, senza banchi
Meglio scrivere con una penna di color nero
Il tempo concesso per ogni esercizio deve essere brevissimo (per lo più un minuto e mezzo)

Description of an object (Add Time to number three): A bill
thousand pounds on the floor
After receiving a normal iron screw, write a text that contains the Mille lire and the Vine

Description (add time to the number five )
Hold your breath for one minute and then write
Give your hand to close for a minute with your eyes closed and then write

description of an object (Add number six at the time)
Distribute a card to each participant , form pairs, each, individually, must compose a text containing the two cards
After receiving a photo, write a text that contains the words written behind the photograph (2-4 words) and the Vine (mentioned above)
A sequence of about 4 photographers is on display for all participants, create a text that contains

Incipit for inner monologue (Add number seven at the time) So I do
Then


description of himself, the text must contain the word screw

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Bibliography on creative writing, Silvano Sbarbati



Website Silvano Sbarbati and Patrick Coduti: www.lascritturacreativa . it



IMPORTANT
The workshop presented here dates back a few years ago, but is constantly being updated. You can find the latest updates in the recent book Sbarbati "containing words - creative writing is not" published by Van Gogh's ear (6 €).



creative writing workshop

Silvano Sbarbati C / o Fondazione Teatro delle Muse Via della Loggia

60121 Ancona tel. mob. 0328-1080134









http://www.engheben.it/prof/lab_sbarbati.htm # TN1

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Business Writing: Write in 'era of the Internet

Alessandro Lucchini

Writing Business Writing in the Internet age
Editions Sperling Kupfer
288 pages - £ 26,000 - Euro 13.43

to you, reader - Introduction
Perhaps the most 'other books, a book on writing and' the fruit of a collaboration. Many people have helped me to identify the ideas that give life to this book. Many others have helped me to find a way to express them. Now we need your help too: it will be you, reader, to decide if and 'fatigue was a useful or not. But before I tell you 'cause I wanted to write this book. We are all business writer


This book is' designed for you. Not only that work for you write from morning to evening. Even for you that you write only a few times. The business writing and 'the standard of all occupations: managers, professionals, secretaries, teachers, office staff and engineers. All they are doing to cope with a writing that changes every day, all dealing with computers, printers and e-mail, even those that have always been writing letters to the secretary. You'll notice it: the writing and you 'become indispensable in your daily work. If it 's simple and effective, do you understand by the employees, customers and the press.

Simple, clear, direct style of writing
professional in Italy is changing. As in private companies in public administration. Slow change, but inevitable. Text simple, clear, streamlined, essential, going straight to the point. That 's the direction. Ask the youth, internet calls, the calls for the pace of our lives. This book will interpretare e assecondare questo cambiamento. Senza la pretesa di essere risolutivo ("Diventare scrittori di successo in una settimana", o "Conquistare un pubblico in 50 minuti"). Il mio scopo e' quello di offrire un aiuto per semplificare una difficolta' comune: quella di scrivere in modo chiaro, diretto e - perche' no? - piacevole.

Come un libro di cucina
Trita la cipolla e falla appassire a fuoco lento in una casseruola, con 80 g di burro. Unisci la pancetta a striscioline, fa' insaporire per qualche minuto, poi versa il riso e mescola... L'hai letta, la ricetta del risotto al tartufo. E mentre la rileggi, la fai. Un'occhiata alla pagina, col cucchiaio di legno in mano, e via a mescolare. Com'era? prima il vino or before the broth? Ah, yes', the first wine. And down 'still stirring. So 'I like to think that you will read this book. With pen in hand, like the wooden spoon. It underlines what 'that you find interesting, mark notes on the margin, yellowish or attacks with your ideas. Or better yet, try it now if you've read it works. Change a sentence of a text, and see if it works better. A focus of the here and now then '. As for the risotto.

Depth 'European and American
The effectiveness of this book and American-inspired' clear from the title. For more 'for a reason. Italian companies are working with American companies. Many American companies have offices in Italy. Italian companies have offices around the world. U.S. multinationals, the world, own it. It has its own language. Global language, that exchange messages globally. Today we write so much, and you 'have to read much, and the large number of words all the same, to emerge have to be good, and update. I went to the temple of the great American writing: Boston. Li 'there' the university 'at Harvard, Emerson ¹ s College,' that since 1901, and 'specialized in communication, Babson College, one of the most' qualified business school in America. I took lessons and interviewed many teachers, to get to know that approach to communication, so 'direct and effective. Then I interviewed businessmen, Italian and American managers di multinazionali che scrivono per comunicare con le loro sedi nel mondo. Poi ho affiancato le fonti orali alla bibliografia e ho confrontato tutto questo con la mia esperienza come insegnante di scrittura efficace. Ne e' uscito un metodo che mira a conservare la profondita' della cultura europea, e insieme raggiungere l'immediatezza dello stile americano.

Uno spiedino in 69 capitoli
I 69 capitoli di questo libro sono organizzati in sette sezioni.
A - Pensare, scrivere, correggere
e' la sezione ideologica. Descrive le tre fasi del processo di scrittura - progettazione, redazione, revisione - presenta le funzioni dei due emisferi del cervello (destro/emotivita', sinistro/razionalita') e spiega come usarle quando scriviamo; fornisce consigli pratici per rendere piu' fluido il processo di scrittura.
B - Organizzare la struttura
e' la sezione metodologica, che tratta il principale valore di un testo: la struttura. Presenta il testo stesso come uno spazio geografico - inizio-corpo-fine - e illustra alcuni metodi per potenziare le sue parti piu' importanti.
C - Scrivere chiaro
Descrive il primo dovere di un business writer: farsi capire. Analizza i piu' comuni disturbi della comprensione; smonta il linguaggio burocratico, cosi' pesante nelle aziende private come negli enti pubblici; fornisce una guida pratica alla chiarezza e alla sintesi.
D - Scrivere efficace
E' la sezione piu' concreta. Presenta le tecniche che danno energia al testo e gli they reach the goal: to bring the writer to the reader, bring the form to content, increase the impact of words and phrases, etc..
E - Capturing the attention
Some tips to overcome boredom, haste, distraction of the reader. The language, the questions, the elements of surprise, changes of pace and style, the power of rhetoric, games with words and numbers. To write a more 'lively, more' interesting, more 'creative.
F - Set the tone and style
After the what and why ', ¹ s attention to how. Adapt the style to the public, reduce the gap between written and spoken language, maintain a nice rhythm that supports the argument, avoid clichés. Strive to develop a personal style, recognizable as his own voice.
G - From business writing to web writing - click, link, forward, chat, spam, surfing, downloads ... In
Internet writing has to deal with new techniques, with a new vocabulary, perhaps even with a new alphabet. Yet in this section - which contains the experiences of a group of investigators of this new frontier of communication - to be found many of the techniques discussed in previous sections, demonstrating the innovative power of the Internet and its ability 'to turn (and perhaps improve ) the traditional writing on paper.

The seven sections are readable in a linear fashion, from prima pagina all'ultima, o anche in modo ipertestuale, con rapide occhiate a indici, titoli e titolini, e approfondendo i capitoli che piu' t'interessano. Come uno spiedino: puoi gustare un boccone alla volta, oppure sfilare tutto e cominciare dalla cipollina che sta in mezzo.


Regole da dimenticare
Se sei arrivato fin qui, significa che abbiamo gia' instaurato un rapporto. Posso svelarti ora la mia speranza: che dopo aver letto questo libro, tu lo chiuda e cominci a scrivere speditamente, per conto tuo, senza pensare troppo alle regole. Nella scrittura le regole s'imparano dopo averle applicate. E solo con la fatica propria. Se ti avro' aiutato a capire dove e come spenderla, la tua fatica, mi sentiro' soddisfatto.

Good reading.

PS if you give me your opinion on this book, you can send an email to lucchini@msoft.it


Business Writing - Table of Contents Section A

Thinking, writing, correcting
How to improve writing and recognizing time functions of its three phases: planning, drafting, reviewing
1) "Thinking on Paper": writing as a tool for thinking
2) The perfect number: the three phases of the writing process
3) Our two brains: how to use them when write
4) "Creativity on demand": an exercise in brainstorming
5) Pre-writing: psychology and technique to overcome the initial block
6) The "clustering": one of the most 'effective pre-writing techniques
7) Free-writing: the more' natural writing
8) The advantages of free-writing
9) Re-writing: the shift to the left hemisphere of the brain
10 ) Re-writing a text of others

Section B

Send To organize the structure as a geographical space: top-end body-How to strengthen the most 'important.
11) Fiction and nonfiction: the importance of structure
12) The three-part structure
13) How to fly: the concept of "Expository Writing"
14) A little 'charge to leave. A council of Italo Calvino
15) ... A good start: the beginning they hold the reader's chair
16) A text, tanti possibili inizi
17) "In medio stat virtus"? Criteri per la parte centrale del testo
18) Il botto finale. Come potenziale la conclusione
19) Post scriptum: l'ultima chance

Sezione C
Scrivere chiaro
Il primo dovere di un business writer: farsi capire
20) Scusi, non volevo dire...: gli errori di interpretazione
21) Non ti capisco. Criteri e strumenti per misurare la comprensibilita' dei testi
22) I disturbi della comprensione
23) Guida pratica allo scrivere chiaro
24) Potenza della sintesi
25) Forbici e colla. Il piu' efficace metodo di sintesi
26) Sequenze: un altro metodo per ottenere la sintesi
27) Lungo o noioso? Pensieri counter: praise length
28) Point, colon, semicolon punctuation Capricci
29) Antilingua semantic and terror: when the bureaucratic language into the company

Section D
Write effective
The second duty of a business writer: achieve the goal
30) Persuade or convince? The physicality 'of writing
31) You, the reader. The advantages of the "reader focused writing"
32) The lion's share. Identification with the reader. The lesson of Hemingway
33) Listen to your writing! The usefulness' of reading aloud
34) Say, do, kiss ... Verbs, the words most 'strong language
35) How to increase the impact of the words
36) This compelling: how to organize the topics
37) appetizer, main course or fruit? Blot, Blim and Blob: where to put the main information
38) Not only plus. Advertisement 'comparative: can' get it in our letters?
39) In my humble opinion ... Words and attitudes to express an opinion 40) The reading "S". Like a good impression affects the result
41) "Kiss-kiss-kick": a good way for the bad news
42) The letter of apology

Section E
Capturing the attention
Overcoming boredom, haste, distraction of the reader. Be read, make themselves heard
43) You can tie him to the chair?
44) Me, you, you, us or you? Writing in the first, second or third person
45) Why 'you should read this chapter? The power of "questioning"
46) As a strip tease: the technique of "teaser"
47) This just did not expect! Changes
48) Rhetoric: gymnastics language
49) Some risks run by
50) "What a wonderful word." Fun and effectiveness of the play with words 51) The risks of the slogan
52) Dictionary: the supermarket of ideas
53) Let the numbers? Business writing and arithmetic

Section F
Set the tone and style
After the 'what' and 'why', "attention to" how ". The main features writer
54) A question of style. Build a solid and recognizable "voice writing"
55) The lesson of Queneau. Adapt the style to the audience
56) Write as you speak. A simple and natural style
57) Anatomy of writing. Strengthening the paragraphs, sentences thin
58) mode ', concision, rhythm. Reflections on "Memos"
59) Parallelism. Support for the argument
60) Variety 'and contamination. Sometimes, we mix the styles
61) The wheel of the bike in the track of the tram. The clichés
62) The hiccups in writing. Acronyms, abbreviations and coded languages \u200b\u200b
63) But Why 'All These Caps?
64) enemies of Four style. Anger, sarcasm, quickly and fussiness
65) In Praise of the word. A reflection on the edge of propriety
66) then put in to pull out of reading, to improve their writing

Section G
From business writing to web writing
How to change the writing goes online
67) Survey: the views of 59 authoritative web writer
67 / 1) The old and the new
67 / 2) The powers
67 / 3) The communities'
67 / 4) The quality 'of the texts
67 / 5) The speed'
67 / 6) Feelings
68) The healthy fitness of the Web Interview with Luisa Carrada
69) smiles and grimaces other

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What is a Blog?

What is a Blog?

The blog allows anyone with an Internet connection to easily create a website to publish stories, information and opinions in complete autonomy.

Each item is often linked to an argument, in which readers can write their comments and leave messages to the author.

The last few posts are placed at the top of the blog to give the utmost clarity to the new content as soon as published.

You talk about your interests, politics or sports. There are no restrictions, except those of common sense and mutual respect.

markets follow the blog


Influence market reaching a high number of experts and enthusiasts del settore.

Peer marketing: I lettori entusiasti evangelizzano i loro gruppi di contattato amplificando il potere del passa parola.

Informazioni pre-acquisto: I lettori cercano sui blog informazioni (feed back e user experience) relative ai prodotti e servizi trattati.

Otimizzazione sui motori: Avere un link diretto da un blog importante aumenta il Page Rank di Google.

Message testing: I blog offrono ottime possibilità di testing e feed back dagli utenti sui formati di comunicazione prima del lancio sui mass media.


I motori amano i Blog

I blog sono siti 'naturalmente' molto attraenti per i motori di ricerca.

Dal momento che i blog sono semplici to be published, they contain a lot of text and frequently updated, since most blog software print documents uploaded in HTML, these are readable, spider and indexed by all search engines.

A blog is like a home page where there is an index that leads to certain pages that are updated from time to time. In the blog is all dynamic, and the same home page is updated constantly.

As you know, search engines 'like' pages in the text, static html, rich in information and constantly updated.

In essence, the search engines 'like' blogs, indexing them willingly and position them well in SERP (Search Engine Result Pages).

A new way to communicate

The freshness of content, conversational tone and a light and crisp graphics, along with the immediate and ongoing dialogue with the reader, are the fundamental characteristics that make the experience of blogging unique and original.

The reference to a niche audience loyalty reader allows quick and often becomes a source for other media.

The frequently updated blog of the classic structure and allow a quick indexing by search engines.

New technologies allow the creation of content match advertising heavily linked to related content and thus more agli interessi del lettore.